https://rebeckabehrman.com Rebecka Behrman Thu, 14 May 2026 10:49:41 +0000 https://rebeckabehrman.com en https://rebeckabehrman.com/Hero-1 Thu, 13 Jul 2023 11:59:50 +0000 Rebecka Behrman https://rebeckabehrman.com/Hero-1 https://rebeckabehrman.com/Selected-Projects-text Tue, 23 Sep 2025 22:03:45 +0000 Rebecka Behrman https://rebeckabehrman.com/Selected-Projects-text SELECTED PROJECTS ↓ https://rebeckabehrman.com/Selected-Projects Thu, 15 Jun 2023 07:02:16 +0000 Rebecka Behrman https://rebeckabehrman.com/Selected-Projects <img width="1196" height="750" width_o="1196" height_o="750" data-src="https://freight.cargo.site/t/original/i/06015d93ead3dc8d73832d83b57aa420dfbcddbfbc3f3e3b2b723527f7ba8691/weekday-entry.jpg" data-mid="239777436" border="0" alt="WEEKDAY" data-caption="WEEKDAY" src="https://freight.cargo.site/w/1000/i/06015d93ead3dc8d73832d83b57aa420dfbcddbfbc3f3e3b2b723527f7ba8691/weekday-entry.jpg" /> <img width="5625" height="3164" width_o="5625" height_o="3164" 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data-src="https://freight.cargo.site/t/original/i/34ae126394c7ce695e33546a299d75f73f975d83a70186157d95a4c58cafa4df/Klarna-Search-Compare-Xbox-high.gif" data-mid="182297130" border="0" alt="Klarna Search" data-caption="Klarna Search" src="https://freight.cargo.site/w/739/i/34ae126394c7ce695e33546a299d75f73f975d83a70186157d95a4c58cafa4df/Klarna-Search-Compare-Xbox-high.gif" /> <img width="1888" height="1066" width_o="1888" height_o="1066" data-src="https://freight.cargo.site/t/original/i/fc9b9f4e82411cd087a270546faf6136f3112dd479dcf924746346fac7d6db5b/hero.jpg" data-mid="205943106" border="0" alt="Klarna Rewards" data-caption="Klarna Rewards" src="https://freight.cargo.site/w/1000/i/fc9b9f4e82411cd087a270546faf6136f3112dd479dcf924746346fac7d6db5b/hero.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c00b75ce2a87cbc58d0ff484e84808193fba78332e230baa7df09ab7fb07124/nk.gif" data-mid="244569838" border="0" alt="NK.se" data-caption="NK.se" src="https://freight.cargo.site/w/1000/i/6c00b75ce2a87cbc58d0ff484e84808193fba78332e230baa7df09ab7fb07124/nk.gif" /> https://rebeckabehrman.com/text2 Sat, 17 Jun 2023 08:25:45 +0000 Rebecka Behrman https://rebeckabehrman.com/text2 Creative DirectionBrand Strategy Art direction Visual ArtDesignProduction I’m a creative director and brand leader with over 20 years of experience shaping global brands. My work is rooted in strategy but fuelled by experimentation. From building creative teams, creative strategy and executions to exploring new technologies, mediums, and collaborations. You can find my archive and ongoing AI explorations HEREBio &nbsp; Contact https://rebeckabehrman.com/Selected-projects-2 Thu, 14 May 2026 10:25:20 +0000 Rebecka Behrman https://rebeckabehrman.com/Selected-projects-2 SELECTED PROJECTS. https://rebeckabehrman.com/Weekday-hero Thu, 23 Oct 2025 07:44:34 +0000 Rebecka Behrman https://rebeckabehrman.com/Weekday-hero <img width="2052" height="481" width_o="2052" height_o="481" data-src="https://freight.cargo.site/t/original/i/e748f3fa43a680d0a43ed307ce603bbef0fbbde0d68c4cde3578b8cb573c8cd6/Weekday_logo.png" data-mid="239776480" border="0" src="https://freight.cargo.site/w/1000/i/e748f3fa43a680d0a43ed307ce603bbef0fbbde0d68c4cde3578b8cb573c8cd6/Weekday_logo.png" /> https://rebeckabehrman.com/Weekday-text Thu, 23 Oct 2025 07:54:45 +0000 Rebecka Behrman https://rebeckabehrman.com/Weekday-text Creative Direction — WEEKDAY Product Marketing Creative direction for product marketing, defining how the brand comes to life across seasonal campaigns and e-commerce storytelling. Each brief is shaped through cultural and creative insight, setting a clear direction that the team brings to life across image and motion. The work builds a consistent visual identity that connects creativity with clarity and strengthens Weekday’s brand expression across every channel. Selected recent campaigns and activations are featured here. Full team credits listed below. Creatives: Ingrid Arnsand Jonsson, Fredrika Larsson, Klara Kovac, Julia BorggrenStylists: Charles Gustafsson, Johanna Falkenby, Amie ChorrCopywriters: Veronica Odetunde, Gustaf BielkeArt Buyers: Clara Alfvag, Oscar Forssblad Project Leads: Anne-Lie Karl, Nicole Bagiaras Head of Product Marketing: Amanda Johansson &nbsp; https://rebeckabehrman.com/images-1 Thu, 23 Oct 2025 09:13:36 +0000 Rebecka Behrman https://rebeckabehrman.com/images-1 <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8e9191d462fd7cc5358aed5b56dbba7a6dfe7d4667df0998b232a4d09af5eb7e/Weekday_fanclub_gaga_02.jpg" data-mid="239774895" border="0" src="https://freight.cargo.site/w/1000/i/8e9191d462fd7cc5358aed5b56dbba7a6dfe7d4667df0998b232a4d09af5eb7e/Weekday_fanclub_gaga_02.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" 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https://rebeckabehrman.com/back-next-copy Thu, 23 Oct 2025 10:20:29 +0000 Rebecka Behrman https://rebeckabehrman.com/back-next-copy ︎︎︎ ︎︎︎ https://rebeckabehrman.com/Selected-projects-copy Thu, 14 May 2026 10:49:41 +0000 Rebecka Behrman https://rebeckabehrman.com/Selected-projects-copy SELECTED PROJECTS.