I lead brand identity and creative direction across fashion, lifestyle and global consumer brands — from Liberty London to Klarna and Weekday. I work across agency and in-house contexts, partnering closely with leadership teams to bring clarity, coherence and confidence to brands and creative organisations.

My approach is DNA-first: defining what must remain true, then translating it into direction, priorities and systems teams can execute consistently across campaigns, channels and customer experience. I’m at my best where creative ambition needs structure — protecting the brand world while evolving it with precision and pace.

Alongside my work with international brands, I run Studio Behrman, collaborating with design-led organisations and leading agencies across industries, disciplines and markets. This blend of in-house leadership, consultancy and agency experience shapes how I build brands: strong judgment, clear direction and craft that holds up over time.


Creative Manifesto — Truth, Taste, Trust

Truth is experienced intuition — a deep understanding shaped by craft and context.

Taste turns that truth into judgment: deciding what belongs, and what doesn’t.

Trust enables execution: alignment, collaboration and the confidence to commit.
I’m always open to collaborations and conversations that move creativity forward — building ideas, identities and worlds with real impact.


Let’s connect.