BIO
Rebecka Behrman
Creative Director & Brand Strategist


Building brands where creativity, culture and commerce meet.

With over twenty years of experience across fashion, fintech and lifestyle, from Liberty London to Klarna and Weekday, I lead teams, build systems and shape creative worlds that connect strategy with imagination.

I love brands that push culture forward while growing responsibly, where creative identity becomes real-world value. I feel most at home where creativity challenges convention and ideas spark cultural conversation, where brand, design and emotion meet. That is where the real magic happens.

Alongside my work with international brands, I run my own creative consultancy and collaborate with leading agencies, working fluidly across industries, disciplines and markets. This blend of in-house leadership, consultancy and agency experience shapes how I approach brand building, combining strategic clarity, creative experimentation and a focus on systems that last.

I believe creativity drives both brand and business growth, turning clear vision, collaboration and experimentation into cultural and commercial impact.


Creative Manifesto – Truth, Taste, Trust

Truth is intuition, a deep and subconscious understanding shaped by knowledge, experience and expertise. Authenticity is the foundation of innovation.

Taste builds on truth. It distinguishes excellence from the ordinary, a refined instinct unique to you that shapes craftsmanship and elevates ideas.

Trust connects it all. It fuels bold expression, builds meaningful relationships and enables collaboration that leads to extraordinary results.

I’m always open to collaborations and conversations that move creativity forward, exploring, experimenting and building ideas with real impact.

Let’s connect <3


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Client List

Collaborations include Hermès, Proenza Schouler, Manolo Blahnik, Altuzarra, Richard Nicoll, Liberty London, Browns Fashion, Merci Paris, Busnel, Weekday, Monki, H&M, Zalando, Nordiska Kompaniet, Bibliotekstan, Oriflame, Synsam, Klarna, Knoll, Assouline, CFHILL, Kulturhuset Stadsteatern, Stockholm Fashion Week, and more, spanning fashion, design, culture, and innovation.


Core Skills

Creative Leadership
Brand Strategy
Art Direction
Campaign Development
Design Management
Brand Identity Systems
Digital Storytelling
Cross-functional Collaboration
Creative Operations
Innovation & Emerging Tech
Film & Stills Production
Cultural & Fashion Insight & Intelligence
Creative Systems & Workflows
Team Mentorship & Growth
E-commerce Visual Strategy
Creative Transformation


Tools

Adobe Creative Suite
Figma
Sketch
Midjourney
Discord
Keynote/Slides/Powerpoint