Building brands where creativity, culture and commerce meet.
With over twenty years of experience across fashion, fintech and lifestyle, from Liberty London to Klarna and Weekday, I lead teams, build systems and shape creative worlds that connect strategy with imagination.
I love brands that push culture forward while growing responsibly, where creative identity becomes real-world value. I feel most at home where creativity challenges convention and ideas spark cultural conversation, where brand, design and emotion meet. That is where the real magic happens.
Alongside my work with international brands, I run my own creative consultancy and collaborate with leading agencies, working fluidly across industries, disciplines and markets. This blend of in-house leadership, consultancy and agency experience shapes how I approach brand building, combining strategic clarity, creative experimentation and a focus on systems that last.
I believe creativity drives both brand and business growth, turning clear vision, collaboration and experimentation into cultural and commercial impact.
Client List
Collaborations include Hermès, Proenza Schouler, Manolo Blahnik, Altuzarra, Richard Nicoll, Liberty London, Browns Fashion, Merci Paris, Busnel, Weekday, Monki, H&M, Zalando, Nordiska Kompaniet, Bibliotekstan, Oriflame, Synsam, Klarna, Knoll, Assouline, CFHILL, Kulturhuset Stadsteatern, Stockholm Fashion Week, and more, spanning fashion, design, culture, and innovation.
Core Skills
Creative Leadership
Brand Strategy
Art Direction
Campaign Development
Design Management
Brand Identity Systems
Digital Storytelling
Cross-functional Collaboration
Creative Operations
Innovation & Emerging Tech
Film & Stills Production
Cultural & Fashion Insight & Intelligence
Creative Systems & Workflows
Team Mentorship & Growth
E-commerce Visual Strategy
Creative Transformation
Tools
Adobe Creative Suite
Figma
Sketch
Midjourney
Discord
Keynote/Slides/Powerpoint