BIO
Rebecka Behrman
Creative Director & Brand Strategist


I build brands that feel alive.
With over twenty years of experience across fashion, fintech, and lifestyle, from Liberty London to Klarna, and Weekday, I’ve led teams, scaled systems, and shaped creative worlds that connect strategy with imagination.


Alongside my work with global brands, I’ve run my own creative consultancy and collaborated with leading agencies, allowing me to work across various industries, disciplines, and markets. This mix of in-house leadership, consultancy, and agency work has shaped the way I approach brands: with strategic clarity, creative experimentation, and a focus on building systems that last.


My approach is clear brand vision, collaborative leadership, and space for experimentation. That balance is what drives both culture and business forward through creativity.



Creative Manifesto – Truth, Taste, Trust.

Truth and intuition mark a profound subconscious comprehension, steeped in factual knowledge, experience, and expertise, which is your authenticity. Embrace the essence of your truth, as it forms the bedrock for innovative ideas. Use it as the starting point in any creative process.

Building upon truth, taste emerges. Use your taste to distinguish excellence from the ordinary. Your distinctive taste, shaped by your expertise and experience, infuses innovation, resulting in exceptional craftsmanship and execution.

Lastly, there is trust. Trust helps shape and develop truth and taste. It doesn't just fuel bold expression; it forges profound connections, fosters exceptional collaborations and partnerships, and builds extraordinary executions in any project and team.



I’m always open to new collaborations and conversations that push creativity forward, exploring, experimenting, and building ideas with real impact.


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Selected Client List

Hermès, Proenza Schouler, Manolo Blahnik, Olivier Theyskens, Richard Nicoll, Altuzarra, BrownsFashion, Busnel, Weekday, Monki, H&M, Zalando, Liberty London, Liberty Arts Fabrics, Merci Paris, Nordiska Kompaniet, Bibliotekstan, Klarna, CFHILL, Kulturhuset Stadsteatern, Stockholm Fashion Week, Knoll, Assouline, ICA, Synsam, Caramel Baby & Child, Marina Kereklidou, Toni & Guy, Hello Kitty, Meg Mathews, Oriflame, Amoca, Roughly Right, Youmoni, OJ Objects, AVA Stories, Kirsteen Martin Creative … and more.


Core Skills
Creative Leadership, Brand Strategy, Art Direction, Campaign Development, Brand Identity, Creative Systems, Innovation & Emerging Tech


Tools
Adobe Creative Suite, Figma, Sketch, Midjourney, Keynote/Slides