Klarna #BIFL

“Are you looking for a more conscious and less compulsive relationship with shopping?

Take your shopping power back.
Don’t be lured in.
Think twice.

Shopping is a privilege.
Not endless boredom.
And best when you fall in love.
Not when it’s a temporary fling.

Your shopping relationship can change.

You can love your pieces not only today but tomorrow.

Let’s start a new journey.
It starts now.”


The Challenge – to change people’s behavior and thinking around shopping. Think before you shop.

We built the #BUYITFORLIFE list together with Reddit and their BIFL community to showcase products that will last you a lifetime. The goal was to increase awareness of Klarna’s sustainable tools and help shoppers make better decisions on what and how they shop. Make better sustainable choices both for the environment and your wallet.