SELECTED PROJECTS.
SELECTED PROJECTS.
Klarna #BIFL
Are you looking for a more conscious and less compulsive relationship with shopping?
Take your shopping power back.
Don’t be lured in.
Think twice.
Shopping is a privilege.
Not endless boredom.
And best when you fall in love.
Not when it’s a temporary fling.
Not endless boredom.
And best when you fall in love.
Not when it’s a temporary fling.
Your shopping relationship can change.
You can love your pieces not only today
but tomorrow.
Let’s start a new journey.
It starts now.
It starts now.
The Challenge – to change people’s behavior and thinking around shopping.
Think before you shop.
We built the #BUYITFORLIFE list together with Reddit and their BIFL community to showcase products that will last you a lifetime. The goal was to increase awareness of Klarna’s sustainable tools and help shoppers make better decisions on what and how they shop. Make better sustainable choices both for the environment and your wallet.
The Challenge – to change people’s behavior and thinking around shopping.
Think before you shop.
We built the #BUYITFORLIFE list together with Reddit and their BIFL community to showcase products that will last you a lifetime. The goal was to increase awareness of Klarna’s sustainable tools and help shoppers make better decisions on what and how they shop. Make better sustainable choices both for the environment and your wallet.
Forget endless scrolling, stress and that constant opening of countless brower tabs. Instead, just find the best deal possible.
With the ‘Nothing compares like Klarna’ campaign, we introduced the Klarna Search tool, which helps you find the needle in the haystack. The tool will do the job for you – more joy, less stress. Save both time and money.
Klarna Rewards Program
This campaign was crafted to enhance Klarna's Rewards Program by emphasising its exclusivity and provision of early access to personalised deals. Embracing a sophisticated, minimalistic style infused with surreal, elevated reality, the campaign reflects Klarna's distinct visual identity.
These assets represent some of the earliest iterations of Klarna's new visual direction, characterised by a refined and minimalist interpretation of elevated reality. The campaign effectively communicates Klarna's signature wittiness while highlighting the tangible benefits of the Rewards Program.
This campaign was crafted to enhance Klarna's Rewards Program by emphasising its exclusivity and provision of early access to personalised deals. Embracing a sophisticated, minimalistic style infused with surreal, elevated reality, the campaign reflects Klarna's distinct visual identity.
These assets represent some of the earliest iterations of Klarna's new visual direction, characterised by a refined and minimalist interpretation of elevated reality. The campaign effectively communicates Klarna's signature wittiness while highlighting the tangible benefits of the Rewards Program.