That’s Smoooth x Paris Hilton

What happens when the world’s most experienced shopper meets the world’s smooothest shopping platform? A new catchphrase is born! This global campaign, ‘That’s Smoooth’, starring Y2K icon and catchphrase queen, Paris Hilton.

From ‘That’s Hot’ to ‘That’s Smoooth’.

With the help of Paris, the queen of catchphrases, we introduced a new Klarna catchphrase. This campaign features Paris Hilton responding with “That’s Smoooth” to Klarna’s core products and helped position Klarna, even further, as a shopping platform.