Women’s Euro 2022

The 'Play by new rules' campaign – to highlight the change of the game, both on and off the pitch.

In the campaign, we worked closely with the four Team Visa players Kosovare Asllani, Shanice van de Sanden, Fran Kirby and Lucy Bronze to bring attention to the importance of women’s football.

With the help of the players we introduced the Klarna Card and its benefits. VISA and Klarna have challenged the traditional norms, and giving the customers a new type of card that works differently, it charges no interest and no fees, allowing shoppers to 'Play by new rules, and 'Pay like a pro' similar to the players on the field.

The campaign was launched before the Women’s Euro 2022 kicked off.