Zalando

ARENA by Zalando, a pop-up concept dedicated to streetwear culture.
Developed a concept and identity built around rotation, curation and cultural ownership, translated into a flexible physical and visual system. Created as part of a successful pitch with Studio Bon.

Concept, production and direction: @studiobon
DoP: @saradehlin
Photo: @geraymena
Set Design: @aronheinemann
Editor: @johannajoona
Stylist: @_nicowalker_
Makeup: @jasminelundmark
Hair: @mysistershair

ARENA by Zalando, a pop-up concept dedicated to streetwear culture. Developed a concept and identity built around rotation, curation and cultural ownership, translated into a flexible physical and visual system. Created as part of a successful pitch with Studio Bon.

ARENA by Zalando, a pop-up concept dedicated to streetwear culture.
Developed a concept and identity built around rotation, curation and cultural ownership, translated into a flexible physical and visual system. Created as part of a successful pitch with Studio Bon.